A compilation of data because of a survey of journey travel industry operators on subjects inclusive of destinations, activities, and industry enterprise practices. The 2019 file is broken into two documents: Adventure Travel Trends Snapshot and Adventure Travel Financial Snapshot.
The Adventure Travel Trends Snapshot well-known shows industry insights such as pinnacle-of-thoughts adventure locations, average experience duration, not unusual operational practices, and extra. The Adventure Travel Financial Snapshot information complementary information highlighting the financial status of the industry.
Though that thrilling adrenaline rush and a possibility to be pampered nonetheless trap journey tourists, they may be more and more searching out new and immersive reviews, cultural encounters, and gentle adventure sports, according to the 2019 Adventure Travel Trends Snapshot. This yr, adventure tour organizations say their tourists are stimulated chiefly by way of “new studies,” and they need “to travel like a nearby.” Additionally, adventure travel organizations say their customers are greater influenced by cultural encounters than well-being desires or accomplish a journey as a standing symbol.
As the industry continues its evolution to encompass more cultural and much less technical journey sports, the Adventure Travel Financial Snapshot notes that eighty-three % of survey respondents document their 2018 gross revenues surpassed 2017 gross revenues fifty-nine% count on an internet profit increase for 2019. Thirty-5 percentage say the key issue riding the growth is new clients.
“Our record exhibits findings that align with some of the current traveler conduct tendencies we see in a broader context. As the present-day individual seeks one of a kind opportunities for private growth, how they choose to journey is encouraged too,” said Milena Nikolova, the ATTA’s director of expertise and AdventureEDU.
Additional key findings from the Industry Snapshot Report consist of:
Top adventure activities are trekking, cycling, safaris, culinary activities, and well being-centered sports.
Custom itineraries continue to be in high consumer call for.
Outbound journey excursion operators document the subsequent areas experienced extensively expanded customer interest within the past yr: Scandinavia, South America, Northern and Southern Africa, and the Middle East.
Forty-three percentage of adventure journey excursion operators’ customers are between the while of fifty-one and 70.
The average age of the journey traveler is forty-nine years vintage.
The common fee in keeping with the day of a ride in North America in 2018 became USD 439.